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Jennifer L. Clark

Senior Lecturer

Jennifer Clark is a senior lecturer in the Food and Resource Economics Department (FRE) at the University of Florida with a 100% teaching appointment since 2007.  She currently teaches both in-residence at the Gainesville, Florida main campus, as well via distance education to students enrolled in UF Online, to students completing programs offered statewide via the UF Research and Education Centers, to Dual Credit Enrollment (DCE) for high-school students, and periodically to students located throughout the world via enrollment in the Coursera Massive Open Online Course (MOOC) "Economic Issues, Food, and You". 

Ms. Clark's passion for Florida agriculture and industry experience is channeled into a teaching philosophy focused on undergraduates' critical thinking and decision-making abilities.  With more than 15 years of combined industry experience in food service and aquaculture production, she engages industry collaboration to develop learning opportunities for students regarding agriculturally-related management decisions. 

In her role as the faculty advisor to the undergraduate Agricultural Economics Club, she facilities general interest in the field of agribusiness and applied economics; relationships between students and faculty; liaison to students and industry professionals; and advances in leadership skills for its members.  Ms. Clark welcomes opportunities to focus on developing student leadership, network collaborations, professional development, and volunteer service.  In these efforts, the Ag-Econ Club provides students with a forum for increasing professional polish by providing experience in project management, increased opportunities for written and oral communication, and implementing professional meeting (Robert's) rules of order.

Programs

Teaching

Courses currently taught

AEB 3133 Principles of Agribusiness Management

  • Introduces agribusiness management principles, application of economic principles, budgeting techniques, and principles of strategy in agribusiness from management in the United States, particularly Florida. Emphasizes the financial and tax management strategies and the requirements imposed on agribusiness management by local, state and federal government regulatory agencies.

AEB 2014 Economic Issues, Food, and You (non-FRE majors)

  • The role of agriculture and economics: the how's and why's of their influence on food prices and the world food situation, the environment, natural resources and government policy; and economic issues, including inflation and money.

AEB 4380 Agricultural Marketing Strategies

  • The decision-making activities necessary to launch a new agricultural product successfully. The marketing plan development for this course follows the guidelines of the National Agri-Marketing Association Marketing Competition.

Courses previously taught:

AEB 3550 Agricultural Data Analysis in Food and Resource Economics

AEB 4334 Agricultural Price Analysis and Consumer Behavior

  • Quantitative measurement of factors affecting agricultural and resource prices; seasonal and cyclical fluctuations; index measures of price and quantity variables; theory and application of consumer behavior principles.

AEB 3103 Principles of Food and Resource Economics

  • Introduces the field of food and resource economics, the principles of economics as applied to agriculture, and the economic problems of the agricultural industry and the individual farmer.

AEB 4424 Human Resources Management in Agribusiness

  • Issues involved in the strategic and effective management of human resources in agribusiness. Human resource management concepts and techniques designed to improve agribusiness organizational teamwork, productivity, performance and enterprise success.
Projects

Data Wall

Data Wall Project

Jennifer L. Clark, Senior Lecturer