GIVE

Brandon R. McFadden

Assistant Professor 

Introduction

Dr. McFadden's research tends to focus on consumer behavior, food choice, and attitudes towards contemporary agriculture production. He currently teaches two courses, AEB 3300 Agricultural & Food Marketing and AEB 4325 Contemporary Issues in Agribusiness, every Fall and Spring.

Classes Taught

  • AEB 3300 Agricultural & Food Marketing
  • AEB 4325 Contemporary Issues in Agribusiness

Selected Work

  •  “Impact of Food Choice on Sodium Intake Patterns from Multiple NHANES Surveys.” Appetite (2017) 109:144-153. Dong, Z., Z. Gao, and B.R. McFadden. (Link)
  • "The Unknowns and Possible Implications of Mandatory Labeling.” Trends in Biotechnology (2017) 35.1:1-3. McFadden, B.R. (Link)
  • “Nitrogen Fertilizer Recommendations Based on Plant Sensing and Bayesian Updating.” Precision Agriculture (2017) 1-14. McFadden, B.R., B.W. Brorsen, and W.R. Raun. (Link)
  • “Neural Antecedents of a Random Utility Model.” Journal of Economic Behavior & Organization (2016) 132:93-103. Lusk, J.L., J.M. Crespi, B.R. McFadden, J.B.C. Cherry, L.E. Martin, and A.S. Bruce. (Link)
  • “Examining the Gap between Science and Public Opinion about Genetically Modified Food and Global Warming.” PLOS ONE 11.11 (2016): e0166140. McFadden, B.R. (Link)

Works in Progress

  • “Consumer Risk Perception of Vitamin A Deficiency and Acceptance of Biofortified Rice in the Morogoro Region of Tanzania.” Domonko, E.S., B.R. McFadden, F.J. Mishili, C. Mullally, and D. Farnsworth.
  • “Value Chain Actors’ Decisions and Consumer's Acceptance within the Food Biotechnology Industry.” Pakseresht, A., B.R. McFadden, and C.J. Lagerkvist.
  • “Chinese Consumer Preference for Genetically Modified Foods: Does Country of Origin have the Same Impact on their Preference for Conventional and GM Foods?” Gao, Z., X. Yu, C. Li, and B.R. McFadden.
  • “The Effect of Market Segmentation on Consumer Welfare: The Case of Organic and Conventional Fruits and Vegetables.” McFadden, B.R., C. Mullally, Z. Gao.
  • “Differences in Willingness to Pay for Labels that Communicate the Presence of Genetically Modified Material” McFadden, B.R., and J.L. Lusk.