University of Florida

Publications

Journal Articles

EDIS Publications

  • Khachatryan, H., A. Rihn, M. Palma, and C. Hall. 2014. Advertising and Promotions in the U.S. Green Industry. Electronic Data Information Source (EDIS) Publications, Institute of Food and Agricultural Sciences, University of Florida.

    Khachatryan, H., and A. Rihn. 2014. Eye-tracking Methodology and Applications in Consumer Research. Electronic Data Information Source (EDIS) Publications, Institute of Food and Agricultural Sciences, University of Florida.

    Khachatryan, H., and A. Hodges. 2014. Floriculture Crops Economic Outlook for 2014. Electronic Data Information Source (EDIS) Publications, Institute of Food and Agricultural Sciences, University of Florida.

    Khachatryan, H., and H.J. Choi. 2013. Factors Affecting Consumer Preferences and Demand for Ornamental Plants. Electronic Data Information Source (EDIS) Publications, Institute of Food and Agricultural Sciences, University of Florida.

    Khachatryan, H., and A. Hodges. 2013. Florida Nursery Crops and Landscaping Industry Economic Impacts, Situation and Outlook. Electronic Data Information Source (EDIS) Publications, Institute of Food and Agricultural Sciences, University of Florida.

Trade Magazine Publications

  • Behe, B., B. Campbell, J. Dennis, C. Hall, and H. Khachatryan. 2014. How To Profit From Being Environmentally Friendly. Edited by Brian Sparks. Today’s Garden Center (April). *Authors are listed in alphabetical order, and share senior authorship.

    Behe, B., B. Campbell, J. Dennis, C. Hall, and H. Khachatryan. 2014. Help Your Customers Understand Green Words and Phrases. Edited by Brian Sparks. Today’s Garden Center (April). *Authors are listed in alphabetical order, and share senior authorship.

    Behe, B., B. Campbell, J. Dennis, C. Hall, and H. Khachatryan. 2014. How To Know More About Your Online Audience. Edited by Brian Sparks. Today’s Garden Center (April). *Authors are listed in alphabetical order, and share senior authorship.

Project Summary Reports

  • Khachatryan, H., Zhou, G., and M. Dukes. 2014. Homeowners’ Preferences for Lawn Fertilizers in Florida. Prepared for the Center for Landscape Conservation and Ecology. Horticulture Economics and Marketing Research Program. Food and Resource Economics Department and Mid-Florida Research and Education Center. University of Florida.

    Khachatryan, H., A. Hodges, M. Rahmani, and T. Stevens. 2013. Investigation of Economic Impacts of Florida’s Highway Beautification Program. Prepared for Florida Department of Transportation. Horticulture Economics and Marketing Research Program. Food and Resource Economics Department and Mid-Florida Research and Education Center. University of Florida.

    Khachatryan, H., and H.J. Choi. 2013. Investigation of Factors Affecting Consumer Preferences and Demand for Ornamental Plants. Survey Summary Report. Horticulture Economics and Marketing Research Program, Mid-Florida Research and Education Center, University of Florida.