Students place in the top 12 at national agri-marketing competition
The University of Florida’s FRE Gator-NAMA team advanced to the semi-finals at the National Agri-Marketing Association’s annual student marketing competition in Kansas City, MO. This professional-level competition included thirty university teams from across the U.S. and Canada who prepared written marketing plans and oral presentations for an agricultural product during the three-day event April 12-15, 2016. Each team presented a marketing plan to judges representing the country’s top agri-marketing professionals.
The FRE Gator-NAMA team presented a marketing plan with a differentiation strategy for the newest low-chill blueberry cultivar developed by Dr. James Olmstead of UF/IFAS Horticultural Sciences Department. The “IndigoCrisp” blueberry expresses a unique “crisp” and sweet flavor profile. Through a differentiation strategy and utilizing the USDA’s Fresh from Florida promotional materials, the FRE Gator-NAMA team presented an effective strategy for marketing this new blueberry variety targeting Florida consumers.
The FRE Gator-NAMA team advanced as top 12 semi-finalists and placed in the top 10 for their Annual Report submission. Students on the team gained experience with professional level project management, writing, and presentational skills. In addition, students took advantage of the opportunity to network with marketing executives and other university representatives.
Students interested in joining next year’s team can contact the NAMA advisor, Ms. Jennifer Clark at firstname.lastname@example.org for more information. To learn more about the National Agri-Marketing Association (NAMA), visit www.nama.org
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