GIVE

Melissa McGinnis

Media and Communications Coordinator

Melissa manages the media, communications, and branding programs for the Food and Resource Economics Department (FRED) and works closely with IFAS Communications to ensure a consistent branding message. As a professional, Melissa is proud of her ability to problem solve and learn a new skill quickly, and work towards long-term goals.

Communications, Branding, and Media Strategy

  • Manages the Food and Resource Economics Department's (FRED) branding efforts
  • Provides media and communications proposals to the Department Chair and recommends branding and marketing strategies
  • Recommends policies and procedures to effectively administer departmental programs as it relates to newsletters, digital, other print media and social media efforts
  • Designs and executes comprehensive branding and marketing program
  • The scope of these branding activities include teaching (resident and online, undergraduate and graduate), research, and extension

Print and Digital Media Design

  • Designs and develops print, video, social and digital media products for the department and its programs and projects

Video

  • Assists in producing videos for the Department and its programs and projects
  • Creates media products needed to ensure high Department visibility and positive image

Social Media

  • Recommends policies and procedures to effectively administer departmental programs as it relates to social and digital media products for the Department and its programs and projects
  • Conducts training in social media and related topics
  • Manages a social media presence for the Department
  • Collects and analyzes trends and audience data and uses this data when developing and implementing branding and communications programs