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Food and Resource Economics Department

Food and Resource Economics Department

Dr. Yan Heng

Assistant Research Scientist

Dr. Heng is an Assistant Research Scientist in the Food and Resource Economics Department at the University of Florida. Her primary research interest lies in consumer behavior and food marketing. She has used surveys and scanner data to study consumers’ heterogeneous preferences for food attributes, impacts of multiple labeling, consumer segmentations, and evaluate marketing strategies. Her recent projects have been focusing on Florida fruits and juices.


Images on this website were taken prior to national guidelines of face coverings and social distancing.

Yan Heng

Contact

2117 MCCB
352-294-7686
yheng@ufl.edu