Xiang Bi

Assistant Professor, Environmental and Resource Economics, Consumer Economics and Marketing

Dr. Bi's primary research interest is in studying how firms and consumers respond to environmental and food policies and measuring the economic value of those responses. Her recent research includes impact evaluation of environmental policy, valuation of environmental resources, and valuation of consumer's response to nutritional information. She has conducted her research in China and the U.S. and utilized household surveys, online surveys, econometric and experimental methods. She holds a Ph.D. in Agricultural and Applied Economics from the University of Illinois at Urbana-Champaign.


Classes Taught

  • AEB4342 Agribusiness and Food Marketing Management
  • AEB4931 Econometrics
  • AEB6933 Environmental Economics


Publications in Peer-Reviewed Journals (bold-self, *-student)

Ehrlich*, O., X. Bi., T. Borisova, S. Larkin. “A Latent Class Analysis of Public Attitudes toward Water Resources with Implications for Recreational Demand”. Ecosystem Services (accepted).

Al Abri, I.*, X. Bi, C. Mullally, A. Hodges. 2017. “Under What Conditions Does It Pay to Be Sustainable? Sources of Heterogeneity in Corporate Sustainability Impacts.” Economics Letters 159:15-17. https://doi.org/10.1016/j.econlet.2017.07.013

Sam, A.*, X. Bi, and D. Farnsworth. 2017. “How Incentives Affect the Adoption of Anaerobic Digesters in the United States.” Sustainability 9(7): 1221. https://doi.org/10.3390/su9071221

Bi, X. 2017. “Cleansing the Air at the Expense of Waterways? Empirical evidence from the toxic releases of coal-fired power plants in the U.S.” Journal of Regulatory Economics 51(1): 18-40. https://doi.org/10.1007/s11149-016-9314-6.

Bi, X. and M. Khanna. 2017. “Inducing pollution prevention adoption: effectiveness of the 33/50 voluntary environmental program." Journal of Environmental Planning and Management 60(12): 2234-2254. https://doi.org/10.1080/09640568.2016.1273099

Gao, Z., L. House and X. Bi. 2016. “Impact of satisficing behavior in online surveys on consumer preference and welfare estimates.” Food Policy 64:24-36. https://doi.org/10.1016/j.foodpol.2016.09.001.

Borisova, T., X. Bi., S. Larkin, and J. Longanecker*. 2016. “Assessing Nature-Based Recreation to Support Economic Development and Environmental Sustainability Extension Programs.” Journal of Extension 54(5): 5RIB1. https://joe.org/joe/2016october/rb1.php

Bi, X., L. House, and Z. Gao. 2016. “Impacts of Nutrition Information on Choices of Fresh Seafood among Parents” Marine Resource Economics 31(3): 355-372. https://doi.org/10.1086/686714.

Bi, X., Z. Gao, L. House, and D. Hausmann*. 2015. “Tradeoffs between sensory attributes and organic labels: the case of orange juice” International Journal of Consumer Studies 39(2): 162-171. https://doi.org/10.1111/ijcs.12164.

Bi, X., and M. Khanna. 2012. “Re-assessment of the Impact of EPA's Voluntary 33/50 Program on Toxic Releases." Land Economics 88:341-361. https://doi.org/10.3368/le.88.2.341.

Bi, X., L. House, Z. Gao, and F. Gmitter. 2012. “Sensory Evaluation and Experimental Auctions: Measuring Willingness to Pay for Specific Sensory Attributes." American Journal of Agricultural Economics 94(2): 562-568. https://doi.org/10.1093/ajae/aar062.

Dong, X., X. Bi. and D. Hu. 2006. “The Change of Agricultural Products Retail Market in China's Urban Area and Its Influence on farmers." Rural Economy 280: 87-90 (Chinese).

Other Publications

Bi, X., T. Borisova, S. Larkin, and J. Longanecker*.(2015). “Economic Value of Recreation along the Freshwater Portion of the St. Johns River” In C. Hackney(ed), St. John’s River Economic Study. Report submitted to the St. Johns River Water Management District. http://www.sjrwmd.com/stjohnsriver/pdfs/St._Johns_River_Economic_Study.pdf

Bi, X., T. Borisova, S. Larkin, and J. Longanecker*. (2015). “An Estimate of the Current and Potential Value of Ecotourism in the St. John’s River.” In C. Hackney(ed), St. John’s River Economic Study. Report submitted to the St. Johns River Water Management District. http://www.sjrwmd.com/stjohnsriver/pdfs/St._Johns_River_Economic_Study.pdf

Bi, X., L. House, F. Gmitter, and Z. Gao. (2014). “Estimating Willingness to Pay for New Mandarin Cultivars: A Revealed Preference Approach.” UF/IFAS EDIS. FE955: 1-6. http://edis.ifas.ufl.edu/fe955

Bi, X., X. Dong, S. Rozelle, and J. Huang (2007). “China Case Studies," In B. Vorley, A. Fearne and D. Ray (Eds), Regoverning Markets: a Place for Small-scale Producers in Modern Agrifood Chains? Hampshire, England: Gower Publishing Ltd. and International Institute for Environment and Development.

Bi, X., L. House, and W. Messina, Jr (2011). “Identifying the Attitudes and Preferences of Parents and Children for Seafood: Summary of Focus Groups Results," FAMRC Industry Report 11-1, Florida Agricultural Market Research Center, Food and Resource Economics Department, University of Florida. http://www.fred.ifas.ufl.edu/agmarketing/pubs/2000s/focusgroup11.pdf

Huang, J., X. Bi, and S. Rozelle (2005). “Markets, Specialization and China's Small-holder Agriculture." Working Paper for Food and Agricultural Organization. http://iis-db.stanford.edu/pubs/21704/fao_smallfarmers_april2005.pdf

Bi Xiang