Florida Agricultural Market Research Center
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Services
FAMRC offers many services designed to help large and small organizations improve the marketability and demand for products of interest to Florida's many diverse agricultural industries. Our goal is not just to focus on benefits to the producers and sellers of agricultural products, but also to increase the awareness and availability of these products to the consumer as well. The Center is available to acquire, develop and/or interpret marketing and other information that will help maintain and develop markets for agricultural and fishery products from Florida. Such services include consultation on or development of:
- Market Information Systems
- New or improved marketing practices
- Programs to reduce marketing costs
- Improved management of advertising and market development programs
- Providing assistance and consultation on the implementation of new and emerging marketing systems.
Subject Matter Specialists can assist firms and groups in improving performance of marketing operations through consultation with producers, producer groups, marketing managers, board of directors, and others, on ways and means for improving marketing, by assisting them to:
- Detect and define marketing problems
- Recognize changes in marketing needs
- Identify marketing opportunities
- Formulate effective marketing strategies and programs
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Facilities
Modern Marketing Research requires a variety of facilities.
The FAMRC has access to some of the most advanced facilities available including:- Food technology laboratories
- Pilot food processing plants
- Data processing center
- University of Florida libraries Cooperating facilities of:
- Food processors
- wholesalers
- transportation firms
- retailers
- Consumer panels and related interview facilities
- Other departments and facilities of IFAS and the University of Florida
The Florida Agricultural Market Research Center is located in room 1083 McCarty Hall B on the University of Florida Campus in Gainesville, Florida.
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Research
FAMRC, in cooperation with the University of Florida and its related facilities, provides agricultural producers, agribusiness managers, and public and private organization of Florida with top quality marketing research. Our goal is to help promote and strengthen the Agricultural Industry that is so vital to Florida's Economy.
The Center, through its research staff and facilities, assists Agricultural industries by:
- Analyzing strengths and weaknesses of these specific markets
- Processor markets
- Consumer markets
- International markets
- Improving marketing methods and strategies through:
- Evaluating advertising effectiveness
- More useful product grading and quality control systems
- Package size and design testing
- Improved product pricing strategies
- Lowering costs by improving marketing efficiency of:
- Physical facilities
- Distribution methods
- Transportation methods and handling Market information systems
- Evaluating potentials for new or improved products by:
- Locating new product opportunities
- Assessing profit potential of new products
- Market testing new product concepts
- Developing improved business structure for marketing
- Centralization or conglomerates Integration, vertical or horizontal
- Producer and industry associations
- Private and/or government export market systems
- Corporate or cooperative
- Analyzing location adjustments and competitive positions of Florida Industries, resulting from changes in:
- Production costs
- Transportation costs
- International developments
- Consumer demand
- Analyzing strengths and weaknesses of these specific markets