Media and Communications Coordinator
Melissa manages the media, communications, and branding programs for the Food and Resource Economics Department (FRED) and works closely with IFAS Communications to ensure a consistent branding message. As a professional, Melissa is proud of her ability to problem solve and learn a new skill quickly, and work towards long-term goals.
Communications, Branding, and Media Strategy
- Manages the Food and Resource Economics Department's (FRED) branding efforts
- Provides media and communications proposals to the Department Chair and recommends branding and marketing strategies
- Recommends policies and procedures to effectively administer departmental programs as it relates to newsletters, digital, other print media and social media efforts
- Designs and executes comprehensive branding and marketing program
- The scope of these branding activities include teaching (resident and online, undergraduate and graduate), research, and extension
Print and Digital Media Design
- Designs and develops print, video, social and digital media products for the department and its programs and projects
- Assists in producing videos for the Department and its programs and projects
- Creates media products needed to ensure high Department visibility and positive image
- Recommends policies and procedures to effectively administer departmental programs as it relates to social and digital media products for the Department and its programs and projects
- Conducts training in social media and related topics
- Manages a social media presence for the Department
- Collects and analyzes trends and audience data and uses this data when developing and implementing branding and communications programs
I am interested in communications research about science communications. More specifically, my research interests are in communicating about controversial and highly politicized scientific research topics including climate change, sea-level rise, genetically modified food, and science policy development in the United States. Drawing on my training as a graphic designer, I am interested in the use of visual communications techniques for communicating science.
"Debating What’s Natural: A Qualitative Framing Analysis of “Natural” Food Label News Coverage" Association for Education in Journalism and Mass Communication (AEJMC), 2017 Conference
Abstract: The use of “natural” on food labels is a growing concern for the food industry and consumers. This qualitative framing study uses a literary approach analyzing 51 articles covering the “natural” food label debate in four U.S. nationally recognized newspapers. This study identifies stakeholders most frequently in conflict and the areas of contention in the “natural” food label debate. In addition, this study identifies the terms used to define “natural” foods.