Jennifer L. Clark

Senior Lecturer

Jennifer Clark is a Senior Lecturer of Food and Resource Economics (FRE) in the College of Agricultural and Life Sciences at the University of Florida. She has a 100% teaching appointment currently focused on contemporary economic issues, human resources management, and economics of agribusiness decisions. She earned a BS in agribusiness marketing and management and MS in FRE from UF, and is currently a PhD candidate in Agricultural Operations Management. Ms. Clark is committed to a pedagogical approach for developing large online courses. She is currently conducting research on psychographic factors influencing student groups and their ability to meet learning objectives. She works with agricultural stakeholders to increase student knowledge of career opportunities throughout the industry. She has also mentored undergraduate students in national marketing management competitions (NAMA, ‘13- ‘16), student leadership projects (Ag-Econ Club, ’09 -‘15) and professional development (Produce Marketing Association’s “Career Pathways”, ‘14-‘20) programs. 




Courses currently taught

AEB 2014 Economic Issues, Food, and You (non-FRE majors)

  • The role of agriculture and economics: the how's and why's of their influence on food prices and the world food situation, the environment, natural resources and government policy; and economic issues, including inflation and money.

AEB 4424 Human Resources Management in Agribusiness

  • Issues involved in the strategic and effective management of human resources in agribusiness. Human resource management concepts and techniques designed to improve agribusiness organizational teamwork, productivity, performance and enterprise success.

AEB 5188 Economics of Agribusiness Decisions

  • Comprehensive treatment of microeconomic theory and its use in managerial decision-making.

AEB 5757 Strategic Agribusiness Human Resource Management

  • Issues involved in strategic and effective leadership and management in agribusiness sector of economy. Emphasis on human resource ideas and techniques that managers utilize to improve organizational teamwork, productivity, and performance.

Courses previously taught

AEB 3103 Principles of Food and Resource Economics

  • Introduces the field of food and resource economics, the principles of economics as applied to agriculture, and the economic problems of the agricultural industry and the individual farmer.

AEB 3133 Principles of Agribusiness Management

  • Introduces agribusiness management principles, application of economic principles, budgeting techniques, and principles of strategy in agribusiness from management in the United States, particularly Florida. Emphasizes the financial and tax management strategies and the requirements imposed on agribusiness management by local, state and federal government regulatory agencies.

AEB 3550 Agricultural Data Analysis in Food and Resource Economics

AEB 4334 Agricultural Price Analysis and Consumer Behavior

  • Quantitative measurement of factors affecting agricultural and resource prices; seasonal and cyclical fluctuations; index measures of price and quantity variables; theory and application of consumer behavior principles.

AEB 4380 Agricultural Marketing Strategies (NAMA)

  • The decision-making activities necessary to launch a new agricultural product successfully. The marketing plan development for this course follows the guidelines of the National Agri-Marketing Association Marketing Competition.

Data Wall

Data Wall Project

Jennifer L. Clark, Senior Lecturer