Dr. Lisa A. House, Professor & Department Chair

Dr. Lisa House is Director of the Florida Agricultural Market Research Center and a Professor in the Food and Resource Economics Department at the University of Florida. Dr. House holds a teaching and research appointment. She teaches classes in food and agribusiness marketing and management, survey research for economists, and comparative world agriculture. Her research interests focus on consumer preferences and demand for food products. Dr. House earned her B.S. in Food and Resource Economics from the University of Florida, followed by M.S. and Ph.D. degrees in Agricultural Economics from Kansas State University. Her first position was as an assistant professor in the Department of Agricultural Economics at Mississippi State University. After returning to the University of Florida in 2001, Lisa House served as Undergraduate Coordinator from 2004 – 2008 and was named the Advisor of the Year both for the College of Agricultural and Life Sciences and the University of Florida in 2007-08. She has earned teaching awards from the Southern Agricultural Economics Association, American Agricultural Economics Association, and the College of Agricultural and Life Sciences at the University of Florida. In research, Dr. House has received grants totaling over $2.5 million to research subjects such as consumer acceptance of genetically modified foods, demand for seafood products, perception of fruits and vegetables, and the role of social networks in new food product adoption.


Classes Taught
  • AEB 6817 Survey Research Methods for Economists
  • AEB 4342 Food and Agribusiness Marketing Management
  • AEB 3671 Comparative World Agriculture
  • AEB 3133 Principles of Agribusiness Management
  • AEB 3935 FRE Seminar
Current Projects
  • Impact of Social Networks on Brand Adoption
  • E-trust, building trust and quality assurance
  • Impact of Food Marketing on Obesity
  • Consumer Perceptions of GM and Organic products
  • Culture and Food Consumption
International Experience

Much of my research focuses on the impact of different cultures on food consumption, with a focus on the differences between the E.U. and the U.S., as well as Latin American countries.


Lisa A. House, Professor