Hayk Khachatryan

Associate Professor

Hayk Khachatryan is an associate professor in the Food and Resource Economics Department and Mid-Florida Research and Education Center. His research interests include consumer behavior, experimental economics, pro-environmental behavior, temporal preferences, and urban and environmental policy. Recent empirical work estimates the effects of policies and regulation on consumer behavior, such as sustainable production labeling or economic incentives for water conservation in the urban environment. Other projects integrate stated preferences and visual attention data to investigate shopper behavior and effectiveness of point-of-sale advertising and promotions. He has published in the economics, agricultural economics, and social psychology journals, including Applied Economics, Journal of Environmental Psychology, Agricultural Economics, Agricultural and Resource Economics Review and Canadian Journal of Agricultural Economics. His outreach work focuses on sustainable developments in the environmental horticulture industry and impacts of urban and environmental policies in Florida.

Selected Publications

Khachatryan, H., D.H., Suh, W., Xu, P. Useche, and M. Dukes. 2019. Towards Sustainable Water Management: Consumer Preferences and Willingness to Pay for Smart Irrigation Technologies. Land Use Policy, 85, 33-41.

Rihn, A., X. Wei, and H. Khachatryan. 2019. Text vs. Logo: Does Eco-label Format Influence Consumers’ Visual Attention and Willingness-to-pay for Fruit Plants? An Experimental Auction Approach. Journal of Behavioral and Experimental Economics, 82, 101452.

Wei, X., H. Khachatryan, and A. Rihn. 2019. Investigating Consumer Preferences for Production Process Labeling Using Visual Attention Data. Behavioral Sciences - Special Issue Consumer Neuroscience, 9(7), 71.

Li, Y., Palma, M., C. Hall, H. Khachatryan, and O. Capps. 2019. Measuring the Effects of Advertising on Green Industry Sales: A Generalized Propensity Score Approach. Applied Economics, 51(12), 1303-1318.

Khachatryan, H., A. Rihn, B. Behe, C. Hall, B. Campbell, J. Dennis, and C. Yue. 2018. Visual Attention, Buying Impulsiveness, and Consumer Behavior. Marketing Letters, 29(1), 23-35.

Khachatryan, H., A. Rihn, B. Campbell, B. Behe, and C. Hall. 2018. How Do Consumer Perceptions of ‘Local’ Production Benefits Influence Their Visual Attention to State Marketing Programs? Agribusiness: An International Journal, 34(2), 390-406.

Khachatryan, H., A. Rihn, B. Campbell, C. Yue, C. Hall, and B. Behe. 2017. Visual Attention to Eco-Labels Predicts Consumer Preferences for Pollinator Friendly Plants. Sustainability, 9(10), 1743.

Khachatryan, H., Suh, D.H., G. Zhou, and M. Dukes. 2016. Sustainable Urban Landscaping: Consumer Preferences and Willingness to Pay for Turfgrass Fertilizers. Canadian Journal of Agricultural Economics, 65(3), 385-407.

Hovhannisyan, V., and H. Khachatryan. 2016. Household Level Demand Analysis of Ornamental Plants in the United States. Agribusiness: An International Journal, 33(2) 226–241.

Suh, D.H., H. Khachatryan, and Z. Guan. 2016. Why Do We Adopt Environmentally Friendly Lawn Care? Evidence from Do-It-Yourself Consumers. Applied Economics, 48(27), 2550-2561.

Rihn, A., H. Khachatryan, B. Campbell, C. Hall and B. Behe. 2016. Consumer Preferences for Organic Production Methods and Origin Promotions on Ornamental Plants: Evidence From Eye-tracking Experiments. Agricultural Economics, 47(6), 599-608.

Campbell, B., H. Khachatryan, C. Hall, B. Behe, and J. Dennis. 2016. Crunch the Can or Throw the Bottle? Effect of “Bottle Deposit Laws” and Municipal Recycling Programs. Resources, Conservation and Recycling, 106, 98-109.

Yue, C., B. Campbell, C. Hall, B. Behe, J. Dennis, and H. Khachatryan. 2016. Consumer Preference for Environment and Origin Attributes in Plants: Evidence from Experimental Auctions. Agribusiness: An International Journal, 32(2), 222-235.

Campbell, B., H. Khachatryan, B. Behe, C. Hall, C. Yue, and J. Dennis. 2015. Consumer Perceptions and Misperceptions of Ecofriendly and Sustainable Terms. Agricultural and Resource Economics Review, 44(1), 21-34.

Khachatryan, H., J. Joireman, and K. Casavant. 2013. Relating Values and Consideration of Future and Immediate Consequences to Consumer Preference for Biofuels: A Three-Dimensional Social Dilemma Analysis. Journal of Environmental Psychology, 34, 97-108.