Lijun "Angelia" Chen
Dr. Lijun Angelia Chen is an assistant professor in the Food and Resource Economics Department at the University of Florida. She holds a teaching and research appointment, teaching classes in Agribusiness and Food Marketing Management as well as Food Wholesale and Retail Marketing (Supply Chain Management).
Dr. Chen earned her B.A. in Logistics Engineering from Nanjing Agricultural University in China in 2012, followed by a Ph.D. degree in Agricultural Economics Management from Nanjing Agricultural University in 2018. During her Ph.D., she was a Visting Scholar at the Department of Agricultural & Applied Economics at the University of Missouri from 2015 to 2018.
After completing her Ph.D. program, Chen joined the University of Florida Food & Resource Economics Department, where she started as a Post-doctoral Associate from 2018 - 2021. She has since continued her career at the University of Florida as an Adjunct Lecturer in Food and Resource Economics in 2021 and an Assistant Research Scientist in the department from January – August 2022. Chen has also been serving on the Selected Presentation Committee for AAEA since 2020.
In research, Chen’s areas of specialization are Experimental and Behavioral Economics and Economics of Trust, which she uses to focus on ways to inform marketing and management decisions in the agribusiness and food industries. Dr. Chen has studied subjects such as international consumer perspectives on Florida Citrus, pandemic impacts on food purchases, food-related lifestyle, institutional-based trust and distrust in the food systems, and consumer preferences displayed in alternative food systems.
Dr. Chen's research aims to inform marketing and management decisions in the agribusiness and food industries. In order to accomplish this goal, Dr. Chen uses the theories and empirical tools of behavioral economics, experimental economics, marketing, and consumer psychology. Two areas of research are on her agenda. First, Dr. Chen examines the antecedents, decisions, and outcomes of food choices and evaluate how trust and distrust moderate consumers' decision-making process. Second, she studies alternative food systems characterized by emerging consumer trends, such as the local food movement, the home cooking movement, and ghost kitchens.
AEB 4342 Agribusiness and Food Marketing Management
AEB 6301 Food Wholesale and Retail Marketing