Dr. Hayk Khachatryan
Hayk Khachatryan is a professor in the Food and Resource Economics Department and Mid-Florida Research and Education Center. His research interests include consumer behavior, experimental economics, pro-environmental behavior, temporal preferences, and urban and environmental policy. Recent empirical work estimates the effects of policies and regulation on consumer behavior, such as sustainable production labeling or economic incentives for water conservation in the urban environment. Other projects integrate stated preferences and visual attention measures to investigate shopper behavior and effectiveness of point-of-sale advertising. His outreach work focuses on sustainable developments in the environmental horticulture industry and impacts of urban and environmental policies in Florida.