Dr. Lisa House
Professor and Chair
Dr. Lisa House is Professor and Department Chair in the Food and Resource Economics Department at the University of Florida. She also serves as Co-Director of the Florida Agricultural Market Research Center.
Dr. House has taught classes in agribusiness marketing and management, as well as world agriculture and survey research methods. She served as both Undergraduate and Graduate Coordinator and was named the Advisor of the Year both for CALS and UF in 2007-08. She has earned teaching awards from the Southern Agricultural Economics Association, Agricultural and Applied Economics Association, and the College of Agricultural and Life Sciences at the University of Florida.
In research, she has received grants totaling over $21 million focused improving the understanding of consumer demand for Florida agricultural products. She was awarded the UF Research Foundation Professorship from 2017-2020. In 2021, she was recognized for her overall contributions to the field of agricultural economics with the SAEA Lifetime Achievement Award and the AAEA Mentoring Award.
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Research
Dr. House studies consumer behavior. She is primarily interested in understanding the effects of consumer attitudes, tastes, and preferences on Florida agriculture. As a food economist, House and her students and colleagues conduct research related to consumer behavior and the various challenges facing the agricultural industry to produce healthy food while predicting how consumers react to changing technologies and information. This has included a focus on consumer acceptance of foods produced with biotechnology, and the associated trade-offs for price, country of origin, and desired food attributes. Other research includes developing an understanding of how consumers interpret information on food product packaging, which can inform decisions for policy makers as well as agribusiness firms.
In addition to her research on consumer behavior, Dr. House also studies survey research methods. As she and her colleagues rely heavily on data collected directly from consumers, it is important to continually improve techniques used to gather this data.
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Extension
Dr. House works closely with the Florida fruit and vegetable industry, particularly the Florida Department of Citrus, to provide up to date information on consumer preferences and attitudes towards Florida food products.
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Teaching
Dr. House currently teaches the introductory seminar class for incoming undergraduate students. Prior to her role as Department Chair, she taught AEB 6817, Survey Research Methods for Economists, and AEB 3671 Comparative World Agriculture, as well as many other classes focusing on food and agribusiness marketing and management.
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Education
- Ph.D. in Agricultural Economics, Kansas State University, 1995
- M.S. in Agricultural Economics, Kansas State University, 1994
- B.S. in Food and Resource Economics, University of Florida, 1991
- Publications